{"id":54,"date":"2022-03-10T10:32:40","date_gmt":"2022-03-10T10:32:40","guid":{"rendered":"https:\/\/protherics2.aazzxx.com\/wp\/?page_id=54"},"modified":"2023-01-17T13:32:47","modified_gmt":"2023-01-17T13:32:47","slug":"vision-strategy","status":"publish","type":"page","link":"https:\/\/serb.com\/about-us\/vision-strategy\/","title":{"rendered":"Vision &#038; Strategy"},"content":{"rendered":"\n<section class=\"l-section l-hero-text\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-hero-text\">\n\t\t\t\t\t\t\t<picture class=\"c-hero-text__media\">\n\t\t\t\t\t<source srcset=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/AdobeStock_321233603-1.png\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"c-hero-text__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/AdobeStock_321233603-1.png\" alt=\"\">\n\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-hero-text__content\">\n\t\t\t\t\t<div class=\"c-cms-hero\">\n\t\t\t\t\t\t<p>Vision &amp;<\/p>\n<p class=\"c-cms-hero__mobile-break\">\u00a0Strategy<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"l-section l-breadcrumbs s-regular-bottom\"><div class=\"l-inner\"><ul class=\"c-breadcrumbs t-size-14 t-size-16--desktop ui-color--black-1\"><li class=\"c-breadcrumbs__item\"><a href=\"https:\/\/serb.com\/nl\/\" class=\"c-breadcrumbs__link ui-link t-typo-19 ui-color--accent\">Homepage<\/a><\/li><li class=\"c-breadcrumbs__item\"><span class=\"c-breadcrumbs__divider\">&gt;<\/span><\/li><\/li><\/ul><\/div><\/section>\n\n\n<section class=\"l-text s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-text\">\n\t\t\t\t\t\t\t<h2 class=\"c-text__title t-size-36 t-size-44--desktop ui-color--purple-1 ui-font-weight--bold\">\n\t\t\t\t\tOur vision\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-text__description t-size-28 t-size-32--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\tOur vision is to build a leading portfolio of critical medicines that improves the standard of care for more patients around the world.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"l-text s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-text\">\n\t\t\t\t\t\t\t<h2 class=\"c-text__title t-size-36 t-size-44--desktop ui-color--purple-1 ui-font-weight--bold\">\n\t\t\t\t\tOur strategy\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text__content c-text__content--narrow\">\n\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t<p>We capitalize on our leading position to further develop our Critical Care portfolio internationally while also leveraging existing portfolio and capabilities to scale up the Rare Diseases franchise.<\/p>\n<p>We do this via our three growth strategies:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"l-features s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-features\">\n\t\t\t\t\t\t\t<div class=\"c-features__list-container\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"c-features-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/icon-values-patients.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tCommercial Excellence\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Deliver development initiatives, increase penetration and maintain leadership<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/icon-values-patients-copy-2.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSmart R&#038;D\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Develop a unique pipeline of R&amp;D projects focusing on high unmet medical needs<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/icon-values-patients-copy.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tM&#038;A Engine\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Execute targeted and highly selective M&amp;A<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-features__description s-medium-bottom\">\n\t\t\t\t\t<p class=\"c-features__text t-size-18 t-size-20--desktop ui-color--black-2\">These are underpinned by our focus on sustaining operational excellence and strengthening the organisation. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-features__actions\">\n\t\t\t\t\t<a class=\"c-btn c-btn--primary c-btn--arrowed\" href=\"https:\/\/serb.com\/purpose-value\/\" target=\"\">\n\t\t\t\t\t\tRead about our purpose &#038; values\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\t<div class=\"l-section s-regular-bottom\">\n\t\t<div class=\"c-banners-slider swiper js-slider\" data-slider-type=\"banners\">\n\t\t\t<picture class=\"c-banners-slider__decor\">\n\t\t\t\t<source srcset=\"https:\/\/serb.com\/wp-content\/themes\/protherics\/front\/static\/images\/decor-banner-bg.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"c-banners-slider__image\" src=\"https:\/\/serb.com\/wp-content\/themes\/protherics\/front\/static\/images\/decor-banner-bg-mobile.jpg\" alt=\"\"\/>\n\t\t\t<\/picture>\n\t\t\t<ul class=\"c-banners-slider__list swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-banners-slider__list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"c-banner c-banner--quote\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-banner__quote\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h5><strong>&#8220;SERB is a global, fully integrated pharmaceutical platform with expertise in complex niche products.\u00a0 We have a diverse portfolio in critical care and rare diseases, and <\/strong><strong>unique know-how and biologic manufacturing capabilities.<\/strong>\u201d<\/h5>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-banner__quote-author t-size-20--desktop ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\tArthur Pignot, Chief Strategy Officer\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<section class=\"l-sec s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-cta-text\">\n\t\t\t<div class=\"c-cta-text__content\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"c-cta-text__heading t-size-36 t-size-44--desktop ui-font-weight--bold ui-color--purple-1\">\n\t\t\t\t\t\tInterested in joining us?\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cta-text__desc t-size-18 t-size-20--desktop ui-font-weight--semibold ui-color--black-1\">\n\t\t\t\t\t\tWe\u2019re always on the lookout for talented, passionate people who share our values and exhibit the behaviours that make working here different.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"c-cta-text__action\">\n\t\t\t\t\t<a class=\"c-btn c-btn--primary c-btn--arrowed\" href=\"https:\/\/serb.com\/join-us\/\" target=\"\">\n\t\t\t\t\t\tSearch for vacancies\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":281,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"folder":[],"class_list":["post-54","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision &amp; Strategy - SERB Pharmaceuticals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serb.com\/about-us\/vision-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision &amp; Strategy - SERB Pharmaceuticals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serb.com\/about-us\/vision-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SERB Pharmaceuticals\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T13:32:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/serb.com\\\/about-us\\\/vision-strategy\\\/\",\"url\":\"https:\\\/\\\/serb.com\\\/about-us\\\/vision-strategy\\\/\",\"name\":\"Vision & Strategy - SERB Pharmaceuticals\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/serb.com\\\/#website\"},\"datePublished\":\"2022-03-10T10:32:40+00:00\",\"dateModified\":\"2023-01-17T13:32:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/serb.com\\\/about-us\\\/vision-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/serb.com\\\/about-us\\\/vision-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/serb.com\\\/about-us\\\/vision-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/serb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Private: About us\",\"item\":\"https:\\\/\\\/serb.com\\\/?page_id=281\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vision &#038; Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/serb.com\\\/#website\",\"url\":\"https:\\\/\\\/serb.com\\\/\",\"name\":\"SERB Pharmaceuticals\",\"description\":\"SERB Pharmaceuticals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/serb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vision & Strategy - SERB Pharmaceuticals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serb.com\/about-us\/vision-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Vision & Strategy - SERB Pharmaceuticals","og_url":"https:\/\/serb.com\/about-us\/vision-strategy\/","og_site_name":"SERB Pharmaceuticals","article_modified_time":"2023-01-17T13:32:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/serb.com\/about-us\/vision-strategy\/","url":"https:\/\/serb.com\/about-us\/vision-strategy\/","name":"Vision & Strategy - SERB Pharmaceuticals","isPartOf":{"@id":"https:\/\/serb.com\/#website"},"datePublished":"2022-03-10T10:32:40+00:00","dateModified":"2023-01-17T13:32:47+00:00","breadcrumb":{"@id":"https:\/\/serb.com\/about-us\/vision-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serb.com\/about-us\/vision-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/serb.com\/about-us\/vision-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serb.com\/"},{"@type":"ListItem","position":2,"name":"Private: About us","item":"https:\/\/serb.com\/?page_id=281"},{"@type":"ListItem","position":3,"name":"Vision &#038; Strategy"}]},{"@type":"WebSite","@id":"https:\/\/serb.com\/#website","url":"https:\/\/serb.com\/","name":"SERB Pharmaceuticals","description":"SERB Pharmaceuticals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/pages\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":0,"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/pages\/281"}],"wp:attachment":[{"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/serb.com\/nl\/wp-json\/wp\/v2\/folder?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}