{"id":57,"date":"2022-03-10T10:38:15","date_gmt":"2022-03-10T10:38:15","guid":{"rendered":"https:\/\/protherics2.aazzxx.com\/wp\/?page_id=57"},"modified":"2025-02-06T12:40:52","modified_gmt":"2025-02-06T12:40:52","slug":"purpose-value","status":"publish","type":"page","link":"https:\/\/serb.com\/about-us\/purpose-value\/","title":{"rendered":"Purpose &#038; Values"},"content":{"rendered":"\n<section class=\"l-section l-hero-text\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-hero-text\">\n\t\t\t\t\t\t\t<picture class=\"c-hero-text__media\">\n\t\t\t\t\t<source srcset=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/Mask213.png\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"c-hero-text__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/Mask213.png\" alt=\"\">\n\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-hero-text__content\">\n\t\t\t\t\t<div class=\"c-cms-hero\">\n\t\t\t\t\t\t<p class=\"c-cms-hero__mobile-break\">Purpose &amp; Values<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"l-section l-breadcrumbs s-regular-bottom\"><div class=\"l-inner\"><ul class=\"c-breadcrumbs t-size-14 t-size-16--desktop ui-color--black-1\"><li class=\"c-breadcrumbs__item\"><a href=\"https:\/\/serb.com\/nl\/\" class=\"c-breadcrumbs__link ui-link t-typo-19 ui-color--accent\">Homepage<\/a><\/li><li class=\"c-breadcrumbs__item\"><span class=\"c-breadcrumbs__divider\">&gt;<\/span><\/li><\/li><\/ul><\/div><\/section>\n\n\n<section class=\"l-text s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-text\">\n\t\t\t\t\t\t\t<h2 class=\"c-text__title t-size-36 t-size-44--desktop ui-color--purple-1 ui-font-weight--bold\">\n\t\t\t\t\tOur purpose\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-text__description t-size-28 t-size-32--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\tTo be a dedicated ally to healthcare providers treating patients with critical conditions.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-text__content c-text__content--narrow\">\n\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t<p>Our medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\t<div class=\"l-section s-regular-bottom\">\n\t\t<div class=\"c-banners-slider swiper js-slider\" data-slider-type=\"banners\">\n\t\t\t<picture class=\"c-banners-slider__decor\">\n\t\t\t\t<source srcset=\"https:\/\/serb.com\/wp-content\/themes\/protherics\/front\/static\/images\/decor-banner-bg.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"c-banners-slider__image\" src=\"https:\/\/serb.com\/wp-content\/themes\/protherics\/front\/static\/images\/decor-banner-bg-mobile.jpg\" alt=\"\"\/>\n\t\t\t<\/picture>\n\t\t\t<ul class=\"c-banners-slider__list swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-banners-slider__list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"c-banner c-banner--quote\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-banner__quote\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>&#8220;Having the right culture is just as important for us as having the right portfolio of products. We put patients first, we act with integrity in any situation, we work together as one team and we always try to find new ways of doing things \u2013 these values are at the core of everything we do at SERB.&#8221;<\/h4>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-banner__quote-author t-size-20--desktop ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\tVanessa Wolfeler, CEO\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<section class=\"l-text s-small-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-text\">\n\t\t\t\t\t\t\t<h2 class=\"c-text__title t-size-36 t-size-44--desktop ui-color--purple-1 ui-font-weight--bold\">\n\t\t\t\t\tOur values\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"l-features s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-features\">\n\t\t\t\t\t\t\t<div class=\"c-features__list-container\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"c-features-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/icon-values-patients123.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tWe make patients our priority\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n<li>We are driven to improve, sustain, and save lives<\/li>\n<li>We respond with urgency and expertise to make a difference<\/li>\n<li>We are empathetic and aim to understand the needs of patients, healthcare providers, and caregivers<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/12312312321.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tWe act with accountability and integrity\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n<li>\u00a0We take responsibility for our actions<\/li>\n<li>We are fair, honest, and truthful<\/li>\n<li>We adhere to codes of ethics and work to the highest standards<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"c-features-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/icon-values-patients-copy12123.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tWe work together as one team\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n<li>We support and respect one another.<\/li>\n<li>We are open and collaborative, sharing our ideas and knowledge.<\/li>\n<li>We listen to each other and challenge constructively.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"c-features-list__item\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"c-feature-box__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"c-feature-box__image\" src=\"https:\/\/serb.com\/wp-content\/uploads\/2022\/03\/12321312321312.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"c-feature-box__title t-size-22 t-size-24--desktop ui-color--purple-1 ui-font-weight--semibold\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tWe look for better ways forward\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-feature-box__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-cms-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n<li>We are agile, bold, and entrepreneurial<\/li>\n<li>We work smarter to achieve outstanding results<\/li>\n<li>We continuously reflect and learn, so we can grow<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features__actions\">\n\t\t\t\t\t<a class=\"c-btn c-btn--primary c-btn--arrowed\" href=\"https:\/\/serb.com\/vision-strategy\/\" target=\"\">\n\t\t\t\t\t\tRead about our vision &#038; strategy\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"l-sec s-regular-bottom\">\n\t<div class=\"l-inner\">\n\t\t<div class=\"c-cta-text\">\n\t\t\t<div class=\"c-cta-text__content\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"c-cta-text__heading t-size-36 t-size-44--desktop ui-font-weight--bold ui-color--purple-1\">\n\t\t\t\t\t\tInterested in joining us?\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-cta-text__desc t-size-18 t-size-20--desktop ui-font-weight--semibold ui-color--black-1\">\n\t\t\t\t\t\tWe\u2019re always on the lookout for talented, passionate people who share our values and exhibit the behaviours that make working here different.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"c-cta-text__action\">\n\t\t\t\t\t<a class=\"c-btn c-btn--primary c-btn--arrowed\" href=\"https:\/\/serb.com\/join-us\/\" target=\"\">\n\t\t\t\t\t\tSearch for vacancies\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":281,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"folder":[],"class_list":["post-57","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Purpose &amp; Values - 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